I first came across this brand whilst flicking through Elle magazine on Sunday afternoon and there was an advert featuring Pete Doherty. This intrigued me as I had heard nothing of The Kooples before and I wondered whether Mr Doherty had added model to his artistic talents. But no, he is flexing his design flare once again by teaming up with the French brand.

The Kooples brings together the timeless style of Paris with Victorian London and it’s no wonder Pete Doherty is involved as this style pretty much mimics his dishevelled elegance. Always not quite smart, but almost. Not surprisingly, taking the brand image they were aiming for, SavileRow has been the neighbourhood of choice.

After looking through the website I was most taken by the men’s clothing. It’s brands like this that make me envious I’m not a man, all that sharp, slick tailoring and dark, masculine colours. It’s timeless style that make any man look great. I love the layered tailoring with which they style the shoots, polo necks, shirts, waistcoats and suit jackets. The rabbit fur collar brings your thoughts back to the Gallic origins of the brand and the over-riding feel of the entire collecton.

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